meeting

Coffee Cup Coaching: Building Your Board

I love summertime in dentistry. It’s a great time to relax, take a break from routine, and evaluate how well your year is going. For the entrepreneur in all of us, I give you...

The [Dental] Happiness Experiment

Let's talk about frustration.  On a daily basis, we face situations that cause stress. We solve complicated three-dimensional problems created by challenging oral environments. Moisture, inflammation, forces, bacteria, acid.... all these things create health...
Coffee Time

Coffee Cup Coaching: Mind Your [Dental] Message

Grab a cup of joe because today is going to be fast and furious. I get so fired up when dental practices outsource their messaging to third party advertisers. If you know me or...

Showing Dental Patients Your Human Side Is The Key

Since being included in the #1 NY Times Bestseller, Crushing It by Gary Vaynerchuk, many people have been contacting me wanting to know my secrets to engagement on social media. Interestingly, I always reveal...
Rachel wall on chair

FEATURE ARTICLE: Dental Careers Are Not a Straight Line

I was in the third row sitting in a room full of friends and close colleagues. I was excited to be there, to be with these people. And at the same time, I was...
As the team leader of your practice, do you feel held hostage?

SpouseTales Snippets 2 – Doctor Held Hostage, It’s a Real Thing!

A short SpouseTale, because you can’t make this stuff up! Doctor held hostage, is a real thing. It can manifest as a feeling, an event, or the circumstance one might find themselves in after a...
Journey of a dental hygienist and beyond.

How Did I Get Here? Journey Beyond My Dental Hygienist Role

High School Dreams When I was in high school, I already had my entire life planned out. I was going to be married by 25 years old. Have 2 kids. Own a grey house on...
How my baby helped me become a remote virtual dental assistant

My Daughter Made Me DeW It – Becoming the Remote Dental Support Specialist

First, I Worked Front Desk When I was pregnant with my fourth daughter, Alison, I worked front desk at a dental practice. My husband, Joey, was a high school biology teacher and football coach, who...
Digital marketing will help you grow your dental practice.

Growing Your Practice Through Digital Marketing

Have you found your practice life “groove”? That’s the comfortable place where you arrive after climbing the rocky hillside, in the rain, sometimes high winds and thunder, to get to the sunny meadow. The...
a cup of coffee and a plan book to write dental practice marketing ideas in

Top 4 Ways to Market Your Dental Practice

As a female dental entrepreneur, you have many titles. You are a doer, a creator, a builder, and a leader. You’re an artist, an architect, a visionary, and an educator. You’re also a clinician...

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